Mompreneur: Balancing Business and Babies (Real Strategies for Success)

Jun 12, 2023

Motherhood is an incredible journey, and for some women, it doesn't stop them from pursuing their entrepreneurial dreams. They are the ones we fondly call "Mompreneurs" - dynamic women who balance the demands of motherhood and running a business. Being a single mom and an entrepreneur can be challenging, but it's not impossible. This article will share real-life stories of successful mompreneurs, practical time management strategies, and advice on maintaining a work-life balance.

Successful Mompreneurs: Real-life Stories

Julie Aigner-Clark: The Baby Einstein Company

Julie Aigner-Clark, a former teacher and stay-at-home mom, founded The Baby Einstein Company in 1997. She and her husband invested $18,000 of their savings to produce their first product, a VHS entitled Baby Einstein. The company quickly gained popularity, growing revenues from $1 million in 1998 to over $10 million in 2000. The Walt Disney Company subsequently acquired the business in 2001.1

Sheila Lirio Marcelo: Care.com

Sheila Lirio Marcelo, a young mother with two small children, was challenged to find quality child care solutions. She founded Care.com in 2006 to address this common problem. Today, the company is the largest online care destination in the world, boasting over 10.7 million members across 16 countries.1

Nicole Gleeson: Little Mizz Kit

Nicole Gleeson, a serial entrepreneur and mother of two, founded Little Mizz Kit, which offers a monthly hands-on activity kit for girls. A portion of the proceeds goes to March of Dimes, a cause close to Nicole's heart, as her daughter was born with a birth defect called gastroschisis.1

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Time Management Strategies for Mompreneurs

1. Establish a routine: This provides structure and helps manage your time effectively. It also allows you to plan your day in a way that ensures you fulfill both your personal and professional responsibilities.

2. Prioritize tasks: Not all tasks are created equal. Determine which tasks are most important and focus on those first.

3. Use technology: There are numerous apps and tools that can help with task management, scheduling, and communication. These tools can help you stay organized and save time.

4. Delegate: Don't hesitate to ask for help. Whether it's outsourcing certain business tasks or getting help with childcare, delegation can free up your time to focus on what's most important.

5. Set boundaries: It's crucial to define when you're working and when you're "off the clock." This can help prevent work from bleeding into your personal time and vice versa.

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Achieving Work-Life Balance as a Mompreneur

Set realistic expectations: Understand that there will be days when not everything on your to-do list gets done, and that's okay. Accepting this fact can reduce stress and prevent burnout.

Take care of yourself: It's easy to get caught up in the hustle and forget to take care of yourself. Regular exercise, a healthy diet, and sufficient sleep are crucial for maintaining your physical and mental health.

Spend quality time with your children: Make time to connect with your kids each day. This could be during meals, before bedtime, or whenever works best for your schedule.

Find your support network: This could be other mompreneurs, friends, family, or professional networks. They can provide advice, support, and a listening ear when you need it most.

Being a single mom and an entrepreneur is not easy, but it is definitely achievable. With determination, passion, and a little bit of help, you can excel in both roles.

Create a dedicated workspace: Having a space specifically for work can help you focus and be more productive. This could be a home office, a desk in your living room, or even a local coffee shop.

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Learn to say 'no': As an entrepreneur and a mom, your time is precious. Saying 'no' to less important tasks or commitments allows you to focus on your top priorities.

Celebrate your successes: Whether it's a new client, a completed project, or just a day when everything went smoothly, take time to celebrate your achievements. This can boost your morale and motivate you to continue working towards your goals.

Flexibility is key: As a mompreneur, your schedule needs to be flexible. Children can be unpredictable, and you need to be able to adapt your work schedule accordingly. This could mean working during naps, after bedtime, or while they're at school or daycare.

Involve your kids: Depending on their age, your kids may be able to help with your business. This can be a great learning experience for them and can help you out too. Plus, it's a wonderful way to spend time together.

Being a successful mompreneur isn't about achieving a perfect balance but rather about finding what works for your unique situation. It's about merging your dual identities into one fulfilling life. So, embrace the chaos, arm yourself with these tips, and charge ahead into your exciting journey as a mompreneur.

In the world of entrepreneurship, the words of Sheryl Sandberg, Facebook's COO, ring true: "You are not alone. You are not to blame. You can get help. It's possible to succeed in your work and feel like you're doing a good job." These inspiring words remind us that entrepreneurship is not only achievable, but it can also be an enriching and fulfilling journey.

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Why should you consider attending? Alicia is an experienced entrepreneur who understands the unique challenges of starting and growing a business. She has firsthand experience in creating a successful side hustle and is passionate about sharing her knowledge with others. Her practical advice and proven strategies can help you transform your business idea into a successful venture.

This is a unique opportunity to learn from one of the best in the industry. Don't miss out! Step into your power as an entrepreneur and sign up for Alicia Lyttle's online workshop today. We're here to support you every step of the way as you take the first step towards achieving your entrepreneurial dreams. This is your moment to embrace the change and reach for success.


1. '3 Great Examples Of Successful Mom Entrepreneurs'. Forbes. 

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